Apen Music Festival and School Rebrand

Last year Babushka was appointed, in partnership with NY brand strategy agency Arts Branding, to create a new brand for the Aspen Music Festival and School.

Founded in 1949 in beautifully scenic Aspen, Colorado, the AMFS is regarded as one of the top classical music festivals in the United States, and a premier destination for young musicians to study over the summer. 

The festival's rich heritage and association with modernist design legend Herbert Bayer proved a fertile territory to create a clean, modern identity system that represents the AMFS as the progressive and forward-thinking organisation it is. The colours are inspired by the concerts' spectacular indoor/outdoor setting and the feel of summer in Aspen.

Print and digital materials, website re-skin and signage have all been part of the preparations for the new look's season début. See the full project here.